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ComScore research study on making Online GRP’s equivalent to offline

By Paul B On March 26, 2012 · Leave a Comment · In Display, Online Brand
ComScore today have released a WhitePaper on establishing a currency for online ad measurement which describes steps to validating delivery of online campaigns to successfully measure an online GRP accurately; · In-view · Right Audience · In Geography · Brand Safe · Not Fraudulent All are logical for accurately measuring the impact of online advertising. [...]
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How to Advertise on Facebook

By Paul B On March 25, 2012 · Leave a Comment · In Display, Social Advertising
Here are some tips for those who are interested in using or improving their Facebook Ads. Tip 1: Creative. I can’t stress this enough. If you’re creative isn’t fitting to your target audience, or doesn’t give them a reason to click then not only will you miss a potential customer, but you’ll also drive your [...]
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Which DSP is best?

By admin On March 24, 2012 · Leave a Comment · In Display
Each Demand Side Platform (DSP) has its strengths and weaknesses, a Forrester Report compares the detail on each of the platforms. According to the report; DataXu currently has the strongest overall offering, while Turn and MediaMath both have a strong offering and a long term strategy. Google’s Invite media platform also has a strong long [...]
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